High-Protein · Low-Sugar · Lactose-Free · No Food Dye

the snack that
jiggles
back.

Hydrolyzed collagen. Real gelatin. 12g protein, 1g sugar, 3g prebiotic fiber. Zero guilt.

12gProtein per pouch
1gSugar per pouch
60Calories
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strawberry

SLAP

Bold, ripe, unapologetic. Like biting into summer itself.

10 Ingredients

nothing you can't pronounce.

Water

Filtered water — the base of every pouch.

Whey Protein Isolate

A high-quality complete protein, filtered from milk.

Allulose

A rare sugar found naturally in figs & raisins.

Hydrolyzed Collagen Peptides

Bovine collagen — the same collagen in your skin & joints.

Tapioca Fiber

Prebiotic fiber from the cassava root — feeds good gut bacteria.

Gelatin

What gives wobl its signature jiggle.

Monkfruit Juice Concentrate

A melon from Southeast Asia, used as a sweetener for centuries.

Natural Flavoring

Extracted from real food sources.

Potassium Sorbate

A salt found naturally in berries — keeps it fresh.

Natural Coloring from Fruits and Vegetables

Straight from plants — never synthetic dye.

04 / The Numbers

we did the
science.

12g

Protein

More than a hardboiled egg

1g

Sugar

Sweetened with monkfruit

60

Calories

Guilt lives elsewhere

10

Ingredients

All pronounceable

How we stack up

ProductProteinSugarCals
Typical Jell-O Snack1g19g80
Greek Yogurt10g12g130
Protein Bar14g8g220
wobl.12g1g60

05 / Nothing to Hide

safe by design.

Dairy is our only major allergen — and we've made it lactose-free. No nuts, no soy, no eggs, no sesame, no seafood. No food dye. Just real food that works for real people.

Nut-FreeSoy-FreeEgg-FreeSesame-FreeSeafood-FreeLactose-Free

No Food Dye

Color comes from fruits and vegetables — never Red 40 or synthetic dyes. Parents, rejoice.

Bovine Collagen

Our collagen peptides are hydrolyzed and bovine-sourced — easy for the body to absorb.

Gut Health Built In

Tapioca fiber is a prebiotic fiber that feeds the good bacteria in your gut. Safe from infancy onward.

Picky-Eater Approved

Predictable texture, not too sweet, easy to swallow, single color. Built for the toughest critics at the table.

Dysphagia-Friendly

Smooth, cohesive, and squeezable — classified IDDSI Level 3–4. Trusted for swallowing difficulties in kids and seniors alike.

All Ages, One Pouch

Nutritious across the age spectrum — from kids (4+) to athletes, working adults, and grandparents.

05 / Social Proof

good for you.
actually good.

"I've tried every high-protein snack on the market. This is the first one that actually feels like a treat."

Maya R.

Fitness Coach, Los Angeles

"Finally — something sweet that doesn't blow my macros. I keep a pack in my desk at all times."

Daniel T.

Software Engineer & endurance runner

"My kids think it's dessert. I know it's 12g of protein. We're both right."

Priya S.

Mom of three, nutrition enthusiast

07 / Stay Updated

be first to wobl.

Drop your info below and we'll let you know the moment we launch.

Your info

How did you hear about wobl?

No spam. We'll only email you when we launch.

06 / Brand Moment

the wobl
index.

A real, semi-serious rating system for wobl-iness. Updated daily by our in-house wobl physicist.

bouncy castle8.2
water bed6.7
jeff bezos's voice3.1
a flan9.4
the stock market12 / off-scale
WOBL10.0(perfect)

First Shipment · July 2026

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